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*BGi. Beauty Genesis International, LLC is a 100% minority-owned developer, marketer and distributor of lifestyle-focused health, wellness, beauty and nutrition products for today's and tomorrow's global consumer.  BGi. markets its products under the Simply Healthy® branding.
JOHNATHAN CARTHON
Creator & President of
BGi* Beauty Genesis International, LLC

With nearly a decade of professional experience working in the ethnic hair and beauty care industry, Johnathan Carthon aka “the Beauty Genius” took his extensive knowledge of marketing and new product development, which he honed during his time with the #1 Beauty Company in the world, to step out on faith and establish his own beauty company, Beauty Genesis International, LLC (BGi.). 

  • Honored by Harvard Business School AASU for its Innovative Business Model & Marketing Expertise
'A Vision Realized. A Hope for Tomorrow.
Past and Present Meet. God bless the Madam C.J. Walker and her legecy.'

Live Your Greatness,
the simplicity of just being you....

SimplyHEALTHY® is a holistic, healthy lifestyle, beauty brand with the core values of helping consumers remember and live a simplified, beautified, unified lifestyle.

Our purpose is to make it simpler and easier to live in your NOW and progress to your future…ultimately emerging holistically and confidentially healthier, wealthier and wiser in all areas of life.